I’m interested in the questions that sit between what a brand wants to achieve and what the customer actually experiences.
Consumer & Proposition
Are you solving the right problem for the right person?
I can help you clarify who you are really serving, what they actually need, where the experience creates unnecessary friction and how the proposition can become clearer and more useful.
Customer Journey & Growth
Where does valuable attention disappear?
I can help you identify where valuable attention is being lost and how launches, campaigns and high interest moments can become longer term customer relationships through better journeys, CRM, retention and owned audiences.
AI & MarTech
Where can technology genuinely create value?
I can help identify practical opportunities for AI, automation and marketing technology while separating genuine value from technology looking for a problem.
ONE AREA I CARE ABOUT IN PARTICULAR
Men are still poorly served by much of the beauty industry.
Making skincare “for men” should mean more than changing the packaging. I’m particularly interested in how brands can make skincare more relevant, accessible and genuinely useful to male consumers.
Strategy on one side. Skincare on the other.
Before moving into skincare, I spent my career helping major organisations solve customer, marketing and technology problems.
IBM / Liverpool Football Club - At IBM, I sold and delivered a £1.4 million fan engagement consulting project for Liverpool Football Club.
Salesforce Marketing Cloud / BBC - At Salesforce Marketing Cloud, I ran consulting engagements with the BBC focused on how moments of enormous but temporary digital attention, including Glastonbury, could become longer term relationships across its digital estate.
AI & MarTech Consulting - At an AI and MarTech consultancy, I sold consulting engagements to organisations including OpenAI, Zoom and Cisco.
Today, I’m bringing that commercial experience into skincare.
I’m a CIBTAC qualified facialist and continue to develop my professional education across skin, anatomy and advanced rejuvenation treatments.
Professional skincare education includes:
CIBTAC Level 2 Award in Facial Skincare
CIBTAC Level 3 Diploma in Facial Applications
VTCT ITEC Level 3 Anatomy and Physiology
VTCT ITEC Level 4 Advanced Aesthetic Therapies for Skin Rejuvenation, including Chemical Peels and Microneedling.
I also hold a Mini MBA in Marketing and am a graduate of the National Film and Television School.
I don’t pretend to have every answer.
I bring different disciplines together, ask difficult questions and help work out what is actually worth doing.
I believe the same principle applies to good brand building. The best products, marketing and technology should ultimately make things better for the person on the other side of them. That’s the lens I’ll bring to any work we do together.
If a collaboration involves my own audience, a consulting relationship, gifted product or commercial partnership will never buy a positive opinion. I’ll always aim to be fair, informed and transparent.
If you’re working on something interesting in skincare or beauty and think my perspective could be useful, tell me what you’re trying to achieve. PR and product enquiries are welcome here too.
Have something worth trying?
I’m also happy to hear from skincare and wellness brands about product launches, new formulations and gifting. If you think something is genuinely useful and relevant to my community, tell me about it.
No deck or formal brief needed. A few lines is enough.
Start a Conversation
I’ll use these details only to respond to your enquiry.